Karl Sandstedt - Google

Strategic use of Big Data

Karl Sandstedt - Google
Instructor: Karl Sandstedt

Welcome to the Edlegio online course How to make Strategic use of Big Data!

In order to maximize your pedagogical journey, we would suggest you to take the lessons in the order they appear. We would also urge you to conduct all exercises and quizzes, they are excellent and necessary tools for transforming general insight to hands on knowledge.

In order for you and the course portal to monitor your progress it is important that you click on the button Complete Lesson at the bottom of each lesson page as soon as you have completed each lesson.

Enjoy!

Lektioner

2. Google Trends

Längd: 20 minuter

Course Overview 1. Introduction to the course 2. Google Trends 3. Google Analytics 4. Consumer Barometer 5. Summary 6. Quiz and Evaluation Chat with fellow users Background Google Trends is a great tool for understanding what is trending right now and is based on recent and historical Google searches around the world. The tool is […]

3. Google Analytics

Längd: 25 minuter

Course Overview 1. Introduction to the course 2. Google Trends 3. Google Analytics 4. Consumer Barometer 5. Summary 6. Quiz and Evaluation Chat with fellow users Background Google Analytics is a tool that track and reports web site traffic. The session shows how to use the tool for your business by going through a sequence […]

4. Consumer Barometer

Längd: 15 minuter

Course Overview 1. Introduction to the course 2. Google Trends 3. Google Analytics 4. Consumer Barometer 5. Summary 6. Quiz and Evaluation Chat with fellow users Background Consumer Barometer is a tool and a database consisting of a large set of quantitative data and knowledge about consumer behavior on different markets to be used by […]

5. Summary

Längd: 5 minuter

Course Overview 1. Introduction to the course 2. Google Trends 3. Google Analytics 4. Consumer Barometer 5. Summary 6. Quiz and Evaluation Chat with fellow users Background How to get more inspiration and a short summary of the course. Key objectives of the session Have you tried Think with Google? It´s a good source of […]

6. Quiz and Evaluation

Längd: 15 minuter

Course Overview 1. Introduction to the course 2. Google Trends 3. Google Analytics 4. Consumer Barometer 5. Summary 6. Quiz and Evaluation Chat with fellow users We hope that this course has given you new insights, inspiration and new ideas on how to make use of Big Data in your decision making processes by using […]

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