Background Empathy stage is the first and the core step in the whole process since it is driven by understanding the customer to an extensive level. Different tools are used for understanding the customer needs but primarily we want to understand their behaviors and drivers. Key takeaways Know the purpose of the Empathize stage Know […]

Background During this stage we use our creativity, analytical abilities to analyse, interpret and find patterns from the input we generated in the initial stage. In this stage we often use hypothesis creation of the problem. Many individuals believe we know what the problem is. But we know we need to challenge the preconceived thoughts. […]

Background This stage is focusing on generating as many ideas as possible to build on the understanding of customers that being done in the empathy stage and adding to that the clear problem statements that were documented in the define stage, the previous stages are considered as information sources for the product managers in order […]

Background The Prototyping stage is depending on design teams to produce more than one basic design which can easily showcase the concept of each idea, and it considered as an experimental phase of building different designs of the best ideas that been selected from the previous stage, solutions are implemented within the prototypes, and, one […]

Background In the product management area, this stage is usually called the User-testing- stage. Here users will be invited to test the new product or feature and to give their feedback on it. The designers will use the feedback to decide either to move forward with the product shipping or to iterate one more time […]

Background Design Sprint is a customized five days design thinking method that is specialized for designing software products by UX (User Experience) designers in order to come up with new design ideas based on understanding the customer and then iterating around it. Key takeaways Know the practical process of a Design Sprint Understand the insights […]

Background How do we apply Design thinking in our work and capture the benefits from the design thinking process. Key takeaway Know how to integrate Design Thinking in Product Management Teachers Henrik Johnsson, Magnus Billgren, Torbjörn Höjer and Petra Färm, Tolpagorni Product Management   Quiz In order to verify that you have grasped all the […]

Background Concluding the stages and finding the benefits of working with the Design thinking process in Product Management. Quick summary of all the stages, methods and tools. Key takeaways Create more valuable products for customers Deliver higher profitability for our business Teacher Magnus Billgren, Product guy and instructor, Tolpagorni Product Management   Quiz In order […]

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